Ways to Better Connect with Your YouTube Audience

Creating videos on YouTube is very rewarding. Millions of people do it every day, and there are even people who can make successful careers out of posting videos. There are challenges that YouTubers face, just like in any career. The fear of public speaking, which over 70% of the human population shares, may be one of them. With YouTube, it’s easy to edit out the bits that maybe don’t quite fit in with the video, or where you might have stumbled over your words, and that’s amazing! However, it is important to grow and become a better communicator with your audience. Here are three easy tips that will help you better connect with those you are trying to reach.

1: Cut the fluff.

Now, this isn’t referring to the ums or ands in between your sentences. This is referring to the extra little bits that aren’t really relevant to your topic. Make sure that you stick to your point; going off on different rambles will only add time to your videos and it will make your viewers more likely to click off your video and on to another.

Make sure what you’re saying has value to your video. You only have a limited amount of time to get your point across; even videos that are an hour or even two hours long stick to the content they have outlined. They cut all the extra parts or rambles that don’t fit in with what they are saying. Stick to your point, and you will better connect with your audience.

This video has more information on how to stick to your topic and how to bring others back to the topic.

2: Be animated!

Have fun with your videos. Yes, make sure you stick to your content, but have fun while doing it. Smile, make jokes, even move around a bit. It will make you seem more personable and it will make your viewers more likely to stay on your video. It gives your video personality and shine that other videos about your subject may not have, and that will increase your viewer count.

However, it is important to stick to your box. This is a common trick in public speaking. Imagine a box about the length of your shoulders, from your chest to the top of your head. When you move your hands, stay in this box. This will prevent flailing and any accidents with equipment or things you have on your desk. This will also allow for your audience to keep their focus on your face, where you want them to be focused. You will better connect with them this way as well.

Nick Nimmin’s video will give you more information on how and when to insert personality into your videos.

3: Practice, practice, practice!

Another popular tip with public speaking is practice. Even if you are an ad-libber at heart, practicing what you want to say is important. You don’t have to repeat the exact same thing over and over again, but it will help prevent rambling when it is time to record the actual video.

Practice following your script, or your bulleted list, by talking to yourself in a mirror. Record yourself and then play it back. You don’t have to post that draft; just record yourself again, and again. Keep practicing until you feel confident that you can talk about your subject clearly. This is especially helpful if you are planning a live stream.

And remember: the great thing about recording videos that even when it comes time to record the video you will actually post, you can edit out any mistakes or parts that don’t make sense.

Here is a fantastic video by Art of Verbal War outlining six vocal exercises that you might want to try when preparing for your next video!

Creating content that is interesting to viewers is one thing; actually talking about it is quite another. Many people suffer from speech anxiety, but these tips will help you better connect with your audience: stick to your topic, practice, and smile!

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Alexis is currently attending school to become an elementary school teacher. When she’s not wrestling with her cat, she enjoys reading, writing, and watching YouTube. 

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